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What Makes Martha's Vineyard Famous?

What Makes Martha's Vineyard Famous?

What makes Martha's Vineyard famous? The beaches, the history, the presidents and film crews, and an island culture unlike anywhere else.

What is Martha's Vineyard famous for?

Martha's Vineyard is an island off the coast of Massachusetts with a reputation that travels well ahead of it: beaches, gingerbread cottages, presidents on vacation, Jaws.

1. The beaches

Clear shallow water over sand at a beach in Vineyard Haven
Vineyard Haven · the Sound sidePhoto by MV Vacation

Clear, calm water at a Vineyard Haven beach on the Sound side. The south shore has the surf; the north shore has this.

The island's beaches vary more than first-time visitors expect, from the soft sand and open surf of South Beach to the clay cliffs at Aquinnah Cliffs. Popular spots include:

  • Aquinnah Cliffs: The clay cliffs face the sunset, a lovely place to be on a clear evening.
  • South Beach: Near Edgartown, with real surf. It draws both sunbathers and surfers.
  • Inkwell Beach: A small, historic beach in Oak Bluffs that has long been a gathering place for Black families, with a steady calendar of community events.

Those are the famous three. The island has about 35 public beaches by the county’s count, from calm family beaches to the up-island ones that need a town pass; our beach guide ranks every one.

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2. History and architecture

A pink and green gingerbread cottage with rocking chairs and string lights on the porch in the Oak Bluffs Campground, a yellow cottage with heart cutouts beside it
Oak Bluffs · the gingerbread cottagesPhoto by MV Vacation

A pink and green gingerbread cottage in the Oak Bluffs Campground, rocking chairs and string lights on the porch.

The island's history begins with the Wampanoag and runs through its colonial past. A few places where you can still see it:

3. Famous visitors

Edgartown Harbor marina seen from above in summer
Edgartown · the summer setPhoto by MV Vacation

Edgartown Harbor marina from above in summer, boats at the slips.

Celebrities and public figures have vacationed here for decades, and famous faces do turn up in summer. Barack and Michelle Obama, Bill and Hillary Clinton, Spike Lee and Meg Ryan are among the well-known visitors and residents. The Obamas vacationed here most summers from 2009.

Our guide to the island's famous summer people says who lived where and what is open to visit.

4. Local culture and events

A few events come around every year:

Dates for all of these, and the smaller things in between, are on our events calendar.

5. The food

Stacked lobster traps beside a red fishing shack, with boats tied up at the dock in Menemsha
Menemsha · off the boatPhoto by MV Vacation

Menemsha, where lobster and oysters come straight off the boats.

The island's food reputation rests on fresh seafood and farm-to-table cooking. Three well-known places:

  • The Red Cat Kitchen: Farm-to-table dishes in a lively Oak Bluffs room.
  • Larsen's Fish Market: Temporarily closed Closed for the season until May 2027, per its own site In Menemsha, known for its lobster rolls and clam chowder.
  • Alchemy: A dressier Edgartown spot, known for its cocktails and a polished menu.

That is three of a long list. Our restaurant guide covers where to book and where to bring your own wine, and the food tour goes town by town for lobster rolls.

6. Jaws

Steven Spielberg shot Jaws almost entirely on the island, from May to early October 1974, and the Vineyard played Amity Island. Edgartown was the downtown, with Amity signs hung over real storefronts, and Menemsha and Oak Bluffs filled in the rest. Because Edgartown is strict about historic preservation, most of the buildings still look the part. Our Jaws filming locations guide goes scene by scene.

7. The Flying Horses

Red Flying Horses Carousel building in Oak Bluffs with 150th anniversary banners
Oak Bluffs · the Flying HorsesPhoto by MV Vacation

The Flying Horses Carousel building in Oak Bluffs with its 150th anniversary banners.

At the bottom of Circuit Avenue in Oak Bluffs, the Flying Horses Carousel, built in 1876, has been turning here since 1884. It’s the oldest operating platform carousel in America, and riders still reach for the brass ring as they go round.

8. The Wampanoag and Aquinnah

The Wampanoag history on the island goes back more than 10,000 years. The Wampanoag Tribe of Gay Head (Aquinnah) was federally recognized in 1987, and Aquinnah, at the island’s western tip, is home to the tribe. Our guide to visiting Aquinnah respectfully covers the cliffs, the lighthouse and how to be a good guest.

9. The whaling years

The white captains’ houses on Edgartown’s streets come from whaling money. The Edgartown guide walks through what’s left of that town.

10. Its own sign language

For generations, hereditary deafness ran in up-island families, and Chilmark once had one of the highest percentages of deaf residents in the country. Deaf and hearing neighbors alike spoke Martha’s Vineyard Sign Language, the story Nora Ellen Groce told in Everyone Here Spoke Sign Language (1985).

11. The Black Dog and Vineyard Vines

Grey-shingled Black Dog Tavern on the Vineyard Haven waterfront, a black dog sign on a post and flower pots by the steps
Vineyard Haven · the waterfrontPhoto by MV Vacation

The Black Dog Tavern by the harbor in Vineyard Haven, its black dog sign on the post and the water just beyond.

Two island names travel far on T-shirts and ties. The Black Dog Tavern opened on the Vineyard Haven waterfront on New Year’s Day, 1971, founded by Captain Robert Douglas and named for his dog, Black Dog. Vineyard Vines began in 1998, when brothers Shep and Ian Murray quit their Manhattan jobs on the same day and sold 800 ties from a backpack over one Vineyard weekend; the flagship is at 27 North Water Street in Edgartown. The shopping guide has both stories.

12. Five lighthouses

Edgartown Harbor, East Chop, West Chop, Gay Head and Cape Poge. Edgartown Light is the easiest to reach, at the end of a short causeway from North Water Street, and Gay Head stands over the clay cliffs at Aquinnah. Our lighthouse page has which ones you can climb and when.

Seeing it for yourself

If the list above has you thinking about a trip, the first question is when. Summer is the island most people picture, and September has its own fans, with the water still warm and less traffic on the roads. Our best time to visit guide goes month by month, and weather by month has the numbers behind it.

Next comes getting here, which means a ferry: the ferry guide compares every route. Then where to sleep, which decides what kind of trip you have; Oak Bluffs or Edgartown is the usual choice, and where to stay covers the rest.

To put a number on it, the trip cost calculator prices a trip by season, and the day-by-day planner lays the days out for you. If you only have three days, our 3-day itinerary covers the famous parts without rushing.

A few facts about Martha's Vineyard

  • The island was named by English explorer Bartholomew Gosnold in 1602.
  • Martha's Vineyard has no traffic lights.
  • The island was the filming location for the movie Jaws.

Funded, in part, by the Massachusetts Office of Travel and Tourism.

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Frequently Asked Questions

What are the top attractions on Martha's Vineyard?

Start with the Aquinnah Cliffs, the gingerbread cottages in Oak Bluffs and the Martha's Vineyard Museum. Between them you cover the island's landscape, its architecture and its history.

Why is Martha's Vineyard popular with celebrities?

Privacy, mostly. The island is scenic, low-key and long used to famous visitors, and people here largely leave them alone. Our famous summer people guide has the names and the houses.

How do you get to Martha's Vineyard?

Most people come by ferry. The Steamship Authority sails year-round from Woods Hole, and seasonal boats run from Falmouth, Hyannis and New Bedford. Our ferry guide compares every route.

Where was Jaws filmed on the island?

All over it. The island stood in for Amity, and the Martha's Vineyard Museum's exhibit "Jaws at 50: An Island Story" runs through the end of 2026. Our Jaws filming locations guide walks you scene by scene, from Edgartown's harbor to the bridge on State Beach.

When is Illumination Night?

It is held one evening each August at the Oak Bluffs Campground, and it is free. In 2026 it fell on Wednesday, August 19, with the community sing at 7 PM and the lanterns lit at about 8 PM. The 2027 date is Wednesday, August 18, and it is worth a look at our Grand Illumination guide before you plan around it.

Can I go up a lighthouse?

Yes, in season. Gay Head Lighthouse in Aquinnah charges $6 for ages 13 and up, and in 2026 it was open 10 AM to 4 PM daily through Labor Day weekend; its site lists no fall days, so check gayheadlight.org before you go. Edgartown Light normally charges $5 to climb, with children 12 and under free, but the Martha's Vineyard Museum lists it as closed for the season until spring 2027. See our lighthouses page.

Is Inkwell Beach open to everyone?

Yes. Inkwell is a free town beach in Oak Bluffs and a longtime gathering place for Black families. The Polar Bears swim there at 7:30 each morning from July 4 to Labor Day, and visitors are welcome to watch. Read our Inkwell Beach walking tour.

See it on video

Continue exploring Martha's Vineyard

GUIDEExplore ChilmarkA quiet rural town with ocean views.→
GUIDEExplore West TisburyFarmland, art galleries and the agricultural fair.→
TOWNSMartha's Vineyard townsA guide to each of the island's towns.→
PHOTOSPhoto galleriesPhotos from across the island.→
LIVELive webcamsWatch Martha's Vineyard in real time.→

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Disclaimer: The information in this article is provided for general guidance only and was accurate at the time of writing. Beach conditions, hours, prices, lifeguard schedules, ferry fares, and business operations change frequently and without notice. Ocean swimming carries inherent risks including rip currents, undertow, and cold water shock. Always verify current conditions with official local sources before your visit. MV Vacation assumes no responsibility for any loss, injury, or inconvenience resulting from the use of this information. Swim only where lifeguards are on duty, supervise children at all times near water, and follow all posted safety signs.

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A guide to Martha's Vineyard, written on the island: beaches, dining, events and island living. We write down what we know about the island so your trip goes the way you hoped.

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