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Martha's Vineyard Shopping Guide: Best Stores in Every Town (2026)

Martha's Vineyard Shopping Guide: Best Stores in Every Town (2026)

Where to shop on Martha's Vineyard, town by town: Bunch of Grapes, the Black Dog story, West Tisbury's general store, thrift shops, and no mall anywhere.

There's no Target, no Walmart and no mall on Martha's Vineyard, one of New England's last holdouts against chain retail. Most shops are locally owned, many by the same family for generations. The shopping runs from the Black Dog t-shirt to hand-blown glass pumpkins from a West Tisbury barn studio, and each town has its own shopping district.

Vineyard Haven, the year-round Main Street

Pink and blue hydrangeas beside a brick walk in front of shop steps in Vineyard Haven
Vineyard Haven · hydrangeas by the shopsPhoto by MV Vacation

Hydrangeas in full bloom along the brick walk outside a row of shops in Vineyard Haven.

Vineyard Haven is the island's most dependable shopping town: as the year-round ferry port, it has many shops that stay open 12 months. Main Street runs uphill from the harbor.

Price list poster on the wall inside King’s Barber Shop in Vineyard Haven, with a shelf, mirror and ring light
Vineyard Haven · State RoadPhoto by MV Vacation

Inside King’s Barber Shop in Vineyard Haven, with the price list on the wall and a ring light over the chair.

Bunch of Grapes Bookstore, 23 Main St

Open since 1964 and Publishers Weekly's 2002 Bookseller of the Year, now owned by Molly and Brendan Coogan (since 2022). Two floors of books, a strong local-authors shelf, a resident cat named Bookmarks and author events several times a week in summer. Year-round. bunchofgrapes.indielite.org

Brickman's, 8 Main St

Established in 1913 as a cobbler shop and family owned ever since. Footwear, clothing, sporting goods, toys (LEGO, puzzles), hats and its own "Brickred" line. Year-round. brickmans.com

C.B. Stark Jewelers, 53A Main St

Founded in 1966 by Cheryl Barbara Stark and voted "Best Jeweler" on the island many times since. Collections include Vineyard Charms, Nautical, Seaglass, Jaws 50th Anniversary collection. Sterling silver from ~$95, mid-range $195–650, fine pieces $2,995+, plus custom design and repair. Year-round in Vineyard Haven, seasonal in Edgartown. cbstark.com

More Vineyard Haven shops

LeRoux at Home (62 Main St) has 3 floors of kitchen and home goods, year-round; LeRoux started on the island in 1980. Rainy Day (66 Main St) sells gifts, jewelry and home goods, year-round. Lennox and Harvey is a design-forward general store opened in 2017 by Mark Chung and Eric Coles, and featured in the NYT. The Seven Sisters was named Boston Magazine "Best of Boston." The Green Room has sold surf, skate and sportswear since 1994, and Louisa Gould Gallery shows fine art.

Second Nature at Eden (427 State Road): the old Eden garden center, bought from Donaroma's in 2024 and reopened in spring 2025 by landscape designer Renée Clermont. Native and pollinator plants outside; inside, a shop in the shed they call the She Shed, with faux flowers, vases, antiques and seeds. Seasonal: the nursery closes for the winter after mid-October.

Inside the She Shed gift shop at Second Nature at Eden garden center in Vineyard Haven, with baskets hanging from the ceiling and sunflowers
Vineyard Haven · State RoadPhoto by MV Vacation

The She Shed at Second Nature at Eden: baskets in the rafters, sunflowers and the first small pumpkins of the autumn stock. Local honey, seeds and work by island artists fill the shelves too.

Quitsa Kitchen (455 State Rd): the bakery cafe doubles as a small island shop, with its own canvas totes, Martha’s Vineyard cutting boards, hoodies and tees, snacks for the beach and bags of Mud coffee on the shelves by the counter.

Shop shelves at Quitsa Kitchen in Vineyard Haven with logo totes, cutting boards, bags of chips, folded hoodies, coffee and small pumpkins against dark flowered wallpaper
Vineyard Haven · Quitsa KitchenPhoto by MV Vacation

The other half of Quitsa Kitchen is a shop: canvas totes at $30, island cutting boards, chips and crackers for the beach, hoodies and tees, and a shelf of Mud coffee beans, all on grey shelves against the flowered wallpaper.

Miio (30 Main St) sells only things made in Italy: its sign promises curated Italian fashion, handbags, jewelry, home goods and gifts.

White clapboard shop front of Miio, Made in Italy Only, on Main Street in Vineyard Haven, with a sandwich board, a rack of dresses and scarves hanging by the door
Vineyard Haven · Main StreetPhoto by MV Vacation

Miio on Main Street in Vineyard Haven in October, with a rack of dresses and silk scarves outside the door.

Two names you may remember have closed: Midnight Farm (Carly Simon's boutique, closed 2016 after 20 years) and Bramhall and Dunn (closed 2011).

Oak Bluffs and Circuit Avenue

Circuit Avenue is the island's busiest shopping strip, running a quarter mile from the harbor past the Flying Horses Carousel. It's more casual, more eclectic and generally cheaper than Edgartown.

The Corner Store on Post Office Square in Oak Bluffs at dusk, with brick planters, a lamp post and shoppers under the trees
Oak Bluffs · Post Office SquarePhoto by MV Vacation

Post Office Square at dusk, with the Corner Store lit on the right, pink flowers and brick planters along the walk, and people strolling under the trees. Circuit Avenue’s shopping starts here.

Inside a Circuit Avenue souvenir shop in Oak Bluffs: hoodies, Inkwell tees, Martha's Vineyard tote bags, personalized knives and jewelry cases
Oak Bluffs · a Circuit Avenue shopPhoto by MV Vacation

Inside one of the Circuit Avenue souvenir shops, where we picked up a hoodie: island sweatshirts on every shelf, Inkwell tees overhead, tote bags, personalized knives and a jewelry case.

  • The Corner Store (Circuit Ave at the Kennebec Avenue plaza): T-shirts, sweatshirts, sunglasses and the souvenir run, at the brick-planter plaza where Circuit Avenue opens toward the harbor
  • The Lazy Frog (42 Circuit Ave): a game and toy shop since 2005, with board games, beach games, Lego and puzzles
  • Craftworks (42 Circuit Ave): a contemporary American craft gallery
  • Stefanie Wolf Designs (37 Circuit Ave): glass-tile beaded jewelry, custom MV-shaped beads and permanent jewelry, year-round
  • Glimpse of Tibet (39 Circuit Ave): Himalayan handicrafts, Buddhist sculptures, scarves
  • Ben and Bill's (20A Circuit Ave): homemade ice cream and chocolates, with a second shop at 22 Dock Street in Edgartown
  • Good Dog Goods: the Circuit Ave shop has closed, but you can still find their dog treats at Conroy Apothecary in West Tisbury and Cronig's Market in Vineyard Haven.
  • Black Dog: General Store (35 Circuit Ave) + Dockside Outlet (12 Circuit Ave Ext)

Out of the center, at the corner of Edgartown–Vineyard Haven Road and County Road, Jardin Mahoney (45 Edgartown–Vineyard Haven Road, 508-693-3511) is the island’s garden center: a greenhouse of houseplants and palms, a nursery yard of trees and shrubs, bagged soil and mulch by the pallet, and a wall of tools that saves a ferry trip when a rake breaks. It carries Mahoney’s own soils and mulches. Open every day, 9 to 4 as of September 2026; jardinmahoneymv.com has the current hours.

Greenhouse interior at Jardin Mahoney garden center in Oak Bluffs, with tropical houseplants on one side, a wall of hand tools and hoses on the other, and a model biplane hanging from the roof trusses
Oak Bluffs · Jardin MahoneyPhoto by MV Vacation

Inside the greenhouse at Jardin Mahoney: houseplants and palms on one side, the tool and hose wall on the other, and a model biplane hanging from the rafters.

The nursery yard at Jardin Mahoney in Oak Bluffs: pallets of bagged potting mix and soil, potted evergreens and hydrangeas, and the shop porch behind
Oak Bluffs · Jardin MahoneyPhoto by MV Vacation

The nursery yard outside: pallets of Coast of Maine potting mix and soil, potted evergreens and hydrangeas, the shop porch behind.

Next to the Flying Horses, The Good Shoppe (10 Oak Bluffs Avenue) has candy, Italian ice, soft serve, pastries and coffee, a first stop a few steps from the ferry.

Round navy and yellow striped sign reading The Good Shoppe, Oak Bluffs 1907, on a pale yellow board wall between two windows
Oak Bluffs · Oak Bluffs AvenuePhoto by MV Vacation

The Good Shoppe’s badge on its striped yellow front at 10 Oak Bluffs Avenue, next door to the Flying Horses.

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Edgartown's Main Street

Edgartown is the most upscale shopping town, with boutiques, galleries and national brands among the white-columned whaling captains' homes.

Vineyard Vines, 27 North Water St (flagship)

Brothers Shep and Ian Murray quit their Manhattan jobs the same day in 1998, sold 800 ties from a backpack in one MV weekend, and built a national brand from there.

A white wooden launch with the Vineyard Vines whale logo tied up at a dock in Edgartown harbor
Edgartown · the harborPhoto by MV Vacation

The Vineyard Vines launch tied up on the Edgartown waterfront, a short walk from the North Water Street flagship, with the whale from the tie label on its bow.

Edgartown Books, 44 Main St

Two floors in an 1880 Victorian building, with a Vineyard-author section and signings on the porch. Its café, Behind the Bookstore, has a hidden courtyard, lavender lattes and well-loved cookies. Year-round.

More Edgartown shops

Portobello Road is a treasure hunt of a shop, with books, decor, antiques and island curiosities. Katydid (38 Main St) is a women's boutique with MV pajamas. Eisenhauer Gallery shows work by more than 40 artists. Old Sculpin Gallery (58 Dock St) has been the MV Art Association's home since 1954, in an 1840 building that was once a sail loft and a boat builder's shed. Respoke turns designer scarves into espadrilles.

The Black Dog, from tavern to T-shirt

Captain Robert Douglas sketched a building on a napkin in 1969 and opened The Black Dog Tavern on New Year's Day 1971, naming it for his black Lab-Boxer mix. The shirts were already a status symbol when President Bill Clinton’s island visits in 1993, 1994 and 1997 sped the trend up; he was photographed shopping at the Black Dog General Store.

Douglas died on April 23, 2025, at 93. On the island the company runs the Tavern, a new pub on Circuit Avenue in Oak Bluffs, bakery cafés and general stores, and in the online shop tees are mostly around $36, sweatshirts and hoodies about $56–92 and hats mostly $32–40. theblackdog.com

West Tisbury: farms, art and the general store

Alley's General Store (State Rd) has been "Dealers in Almost Everything" since 1858, the oldest retail on the island, owned by the Vineyard Trust since 1993. It sells penny candy, clam rakes and peacock feathers, and is open year-round; call (508) 693-0088 for current hours.

The front porch of Alley's General Store in West Tisbury with a coffee sign, American flags and State Road beyond
West Tisbury · Alley’sPhoto by MV Vacation

The porch at Alley’s General Store on State Road, West Tisbury: Dealers in Almost Everything since 1858, coffee out front, and still where village mail is handed out.

The Farmers Market has 40–50+ vendors at the Agricultural Hall, Saturdays (Jun–Oct) and Wednesdays (Jun–Aug), 9 AM–noon. Granary Gallery (636 Old County Rd) is the oldest and largest gallery on the island, in a red barn, with 75+ artists including Benton, Eisenstaedt and Loïs Mailou Jones, year-round. At MV Glassworks (683 State Rd) you can watch glassblowing and buy the glass pumpkins it's known for, year-round.

Up-Island: Chilmark, Menemsha and Aquinnah

Salt Rock Chocolate Co. carries on the up-island chocolate-making of Chilmark Chocolates: sisters Sarah and Ali, who first worked at the original shop around 2005, sell their handmade chocolate at the Beetlebung Farm stand (410 Middle Rd) and the West Tisbury Farmers Market. Beetlebung Farm expanded its farmstand in Nov 2024 and bakes bread from freshly milled grain, year-round.

Front porch of the Chilmark General Store with red, white and blue bunting, hanging flower baskets and a long wooden bench
Chilmark · the general storePhoto by MV Vacation

The Chilmark General Store with summer bunting on the porch rail. It is the main stop for up-island shopping.

Larsen's Fish Market Temporarily closed Closed for the season until May 2027, per its own site (Menemsha) has served lobster rolls at sunset since 1969, seasonally. At the Aquinnah Cliffs, Wampanoag-owned shops sell wampum jewelry and crafts made by tribal artisans. The cliffs themselves are sacred and protected; taking clay is illegal for visitors. The Aquinnah Shop was bought back into Wampanoag ownership for $2M (2023–24).

Holiday shopping, November and December

The island does a good part of its gift shopping at a handful of fairs, and in 2026 the dates line up like this:

  • November 7 to December 16: the Holiday Gift Show at Featherstone Center for the Arts, 30 Featherstone Lane in Oak Bluffs, with work by island artists and makers, open daily from noon to 4 PM (closed Veterans Day and Thanksgiving Day). Free to walk in.
  • Friday and Saturday, November 27 and 28: the Vineyard Artisans’ 30th Thanksgiving festival at the Agricultural Hall in West Tisbury, 10 AM to 4 PM. Saturday is also Small Business Saturday, when Edgartown holds its Chowder Cup.
  • Saturday, December 12: the Christmas in Edgartown Holiday Faire on the Village Green, 10 AM to 3 PM, with more than 30 vendors.
  • Saturday and Sunday, December 12 and 13: the 33rd Art and Crafts Festival at the Edgartown School, 10 AM to 4 PM, with a shopper trolley to Church Street from noon to 3.

Between the fairs, the year-round shops carry the rest: Vineyard Haven’s Main Street, from Bunch of Grapes to Brickman’s, the Granary Gallery and MV Glassworks up-island, and the farm stands for honey and island-made food. The church holiday fairs usually post their dates later in the fall; our events calendar adds them as they go up, and the December guide has the rest of the month.

Thrift and bargain shopping

Racks of shirts and jackets and shelves of dishes and rooster figures inside the Chicken Alley thrift store in Vineyard Haven
Vineyard Haven · Chicken AlleyPhoto by MV Vacation

Inside the Chicken Alley thrift shop, where the stock changes from visit to visit.

Chicken Alley Thrift Shop (38 Lagoon Pond Rd, VH) has been run by MV Community Services since 1962 and was recently renovated and expanded. It has everything from clothing to furniture, plus a rack of second-hand bikes out front. Year-round; posted hours are Tue 10–7, Wed 10–3, Thu–Fri 10–5, Sat 10–4, closed Sun–Mon, with no on-site parking; the Veterans Memorial Park and Beach Street town lots nearby allow 4 hours. ACT TWO (66 Main St, VH) is a nonprofit that funds the arts. Trader Fred's (249D Edgartown–VH Rd) is a discount warehouse with designer jeans, beach gear and cigars, open seven days a week: Monday–Friday 10 AM–6 PM, Saturday 9 AM–6 PM and Sunday 10 AM–4 PM. The Chilmark Flea Market runs Wednesdays and Saturdays, mid-Jun–early Sep, and has for 50+ years. Summer staff buy their bikes here; our seasonal worker guide explains.

Clothes to Go (Stone Church, 89 William Street, Vineyard Haven) is not a shop but a free clothing ministry: anyone can take what they need, and donations of clean clothing are welcome during its hours, Mondays 3 to 6 PM, Wednesdays and Fridays 10 AM to noon and Saturdays 10 AM to 1 PM.

Filmed May 2026

Blue metal storefront of the Thrift Shop on Chicken Alley in Vineyard Haven, with its painted rooster sign over the door
Vineyard Haven · Chicken AlleyPhoto by MV Vacation

The Thrift Shop on Chicken Alley, established in 1962 to benefit MV Community Services, on a gray day.

Six shopping carts in blue, red, gray, green and yellow lined up on wet pavement outside the Chicken Alley Thrift Shop
Vineyard Haven · Chicken AlleyPhoto by MV Vacation

Six painted shopping carts parked out front for whoever is buying furniture that day.

Glass display cases at the Chicken Alley Thrift Shop in Vineyard Haven filled with Halloween decorations: skull candles, a skeleton paper lantern, a grim reaper candy bowl, a stuffed ghost and fall leaf garlands
Vineyard Haven · Chicken AlleyPhoto by MV Vacation

In October the cases at Chicken Alley fill with Halloween decorations: skull candles, a skeleton paper lantern, a grim reaper candy bowl and garlands of fall leaves.

Practical tips

  • MA sales tax 6.25%: clothing and footwear under $175 are tax-free
  • August sales tax holiday weekend: most items priced $2,500 or less are exempt (August 8–9 in 2026)
  • Year-round shops: Bunch of Grapes, Brickman's, CB Stark, LeRoux, Rainy Day, Chicken Alley, Alley's, MV Glassworks, Granary Gallery, Edgartown Books
  • Prices run higher than on the mainland in most categories
  • Favorite souvenirs: Black Dog merch, Vineyard Vines, CB Stark charms, MV Glassworks pumpkins, Wampanoag wampum jewelry, Vineyard-Opoly
  • Single-use plastic checkout bags are banned on the island, so a reusable bag is handy
  • Parking: Vineyard Haven has a pay-by-the-hour town lot on Beach Street, and Oak Bluffs has free street parking near the shops, with time limits posted on the signs. Edgartown has a free summer shuttle from outlying lots, or there's the free VTA bus

More: budget tips, rainy day activities, and restaurant guide.

Plan the whole trip, one step at a time

Frequently Asked Questions

Are there chain stores on Martha’s Vineyard?

No Target, no Walmart, no malls. The island is one of New England’s last holdouts against chain retail, and nearly every shop is locally owned, many by the same family for generations.

Which town has the best year-round shopping?

Vineyard Haven. Because it is the year-round ferry port, many Main Street shops stay open twelve months: Bunch of Grapes Bookstore (since 1964), Brickman’s (since 1913), C.B. Stark Jewelers (since 1966), LeRoux at Home and Rainy Day among them.

Where do I go for souvenirs and T-shirts?

Circuit Avenue in Oak Bluffs, the island’s busiest and most casual shopping strip, a quarter mile from the harbor past the Flying Horses. The Corner Store at the Kennebec plaza covers the T-shirt and sunglasses run; the Lazy Frog has games, kites and toys.

Is Edgartown more expensive?

Generally, yes. Oak Bluffs is more eclectic and more affordable; Edgartown’s shops lean upscale. Vineyard Haven sits between the two and stays open longest into the off-season.

Where can I buy holiday gifts made on the island?

At the Featherstone Holiday Gift Show in Oak Bluffs (November 7 to December 16, noon to 4 PM daily), the Vineyard Artisans’ Thanksgiving festival at the Agricultural Hall (November 27 and 28) and the Christmas in Edgartown fairs on December 12 and 13. Vineyard Haven’s Main Street shops are open all year.

Where can I buy plants, honey and island-made gifts?

Second Nature at Eden on State Road in Vineyard Haven, the old garden center reopened in 2025, with native plants outside and a gift shop inside; and Quitsa Kitchen next door on State Road for totes, cutting boards and Mud coffee. Both are seasonal.

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Disclaimer: The information in this article is provided for general guidance only and was accurate at the time of writing. Beach conditions, hours, prices, lifeguard schedules, ferry fares, and business operations change frequently and without notice. Ocean swimming carries inherent risks including rip currents, undertow, and cold water shock. Always verify current conditions with official local sources before your visit. MV Vacation assumes no responsibility for any loss, injury, or inconvenience resulting from the use of this information. Swim only where lifeguards are on duty, supervise children at all times near water, and follow all posted safety signs.

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