MV shopping by town: Bunch of Grapes, Vineyard Vines origin story, Black Dog history, glassblowing, thrift shops, and no chain stores.
No Target, no Walmart, no malls: Martha's Vineyard is one of New England's last great holdouts against chain retail. Every purchase supports a local business, many run by families for generations. From the Black Dog t-shirt to hand-blown glass pumpkins from a West Tisbury barn studio, this guide covers every major shopping district by town.
The shops along Beach Road, the working end of Vineyard Haven's retail strip.
The island's most reliable shopping town: many shops stay open 12 months because it's a year-round ferry port. Main Street runs uphill from the harbor.
Vineyard Haven · Main StreetPhoto by MV Vacation
King’s Barber Shop, a local favorite in Vineyard Haven
Bunch of Grapes Bookstore, 23 Main St
Since 1964. Publishers Weekly Bookseller of the Year 2003. Owners Molly and Brendan Coogan (since 2022). 20,000–30,000 titles winter, expanding to 40,000–60,000 summer. Resident cat Bookmark. Author events multiple times/week in summer. Year-round. bunchofgrapes.indielite.org
Brickman's, 8 Main St
Founded 1913 by Lithuanian immigrant cobbler Judal Brickman. 110+ years continuous operation. Three floors: footwear, clothing, sporting goods, toys (LEGO, puzzles), hats, proprietary "Brickred" line. Year-round. brickmans.com
C.B. Stark Jewelers, 53A Main St
Founded 1966 by Cheryl Barbara Stark. Nearly 60 years, repeatedly "Best Jeweler" on MV. Vineyard Charms, Nautical, Seaglass, Jaws 50th Anniversary collection. Sterling silver from ~$95, mid-range $195–650, fine $2,995+. Custom design and repair. Year-round VH, seasonal Edgartown. cbstark.com
Other VH Essentials
LeRoux at Home (62 Main St): 3 floors kitchen/home goods since 1998, year-round. Rainy Day (66 Main St): "way better than touristy crap," gifts/jewelry/home, year-round. Lennox and Harvey: design-forward general store, 51% Black-owned, NYT featured. The Seven Sisters: Boston Magazine "Best of Boston." The Green Room: surf/skate/sportswear 30+ years. Louisa Gould Gallery: fine art, year-round.
Second Nature at Eden (427 State Road): the old Eden garden center, bought from Donaroma's in 2024 and reopened in spring 2025 by landscape designer Renée Clermont. Native and pollinator plants outside; inside, a gift shop they call the She Shed, with baskets, seeds, local honey, cut flowers and work by island artists. Seasonal, open into mid-October.
Vineyard Haven · State RoadPhoto by MV Vacation
The She Shed at Second Nature at Eden: baskets in the rafters, local honey, seeds, island artists and the autumn stock arriving in early September.
Closed: Midnight Farm (Carly Simon's boutique, closed 2016 after 20 years). Bramhall and Dunn (closed 2011).
The island's busiest shopping strip: quarter-mile from harbor past the Flying Horses Carousel. More casual, more eclectic, generally more affordable than Edgartown.
The Lazy Frog (42 Circuit Ave): games, Legos, kites, Pokémon, "Home of Vineyard-Opoly" (benefits MV Community Services)
Glimpse of Tibet (39 Circuit Ave): Himalayan handicrafts, Buddhist sculptures, scarves
Murdick's Fudge Temporarily closedAll three island shops have been closed since mid-August 2026 after an accident involving the operator; no reopening date announced. The fudge ships online. (through Sep 18) (5 Circuit Ave): 180–1,200 lbs daily, copper kettles, marble tables. Since 1979 on MV. ~$8–12/slice. Note: all three island shops were reported temporarily closed as of August 17, 2026, with no reopening date announced as of early September; check before visiting
The most upscale shopping town. White-columned whaling captains' homes frame boutiques, galleries, and national brands.
Vineyard Vines, 27 North Water St (Flagship)
Brothers Shep and Ian Murray quit their Manhattan jobs the same day in 1998, sold 800 ties from a backpack in one MV weekend, and built a brand reaching $476M in sales and ~$1B valuation. First real store opened here July 4, 2005. Now 100+ national locations. Ties $55–85, polos $90–125, tees $40–55. Seasonal on MV.
Edgartown Books, 44 Main St
Two floors in an 1880 Victorian building. Vineyard-author section, porch signings. Companion Behind the Bookstore café: hidden courtyard, lavender lattes, "most delicious cookies." Year-round.
Other Edgartown Highlights
Portobello Road (4 Dock St): eclectic, packed-to-the-rafters shop, "possibly my favorite store in the world." Katydid (38 Main St): women's boutique, MV pajamas. Eisenhauer Gallery: 40+ contemporary artists, weekly summer dance parties. Old Sculpin Gallery (58 Dock St): MV Art Association since 1954, building was the model for Quint's shack in Jaws. Respoke: designer scarves repurposed into espadrilles.
The Black Dog: How a Tavern Became a T-Shirt
Captain Robert Douglas sketched a building on a napkin in 1969, opened The Black Dog Tavern on New Year's Day 1971. Named for his black Lab-Boxer mix. The brand exploded when Bill Clinton was photographed jogging in a Black Dog t-shirt. Then the Starr Report documented Clinton buying Black Dog merchandise for Monica Lewinsky.
Douglas died April 23, 2025, age 93. His legacy: ~7 MV locations (Tavern, bakeries, general stores across VH, OB, Edgartown). Prices: tees $34, hoodies $76–98, hats $34–48. theblackdog.com
Alley's General Store (State Rd): "Dealers in Almost Everything" since 1858. Oldest retail on MV. Owned by Vineyard Trust since 1993. Still a functioning U.S. Post Office. Penny candy, clam rakes, peacock feathers. Opens 7 AM, year-round.
Farmers Market: 40–50+ vendors, Agricultural Hall, Sat (Jun–Oct) + Wed (Jun–Aug), 9 AM–noon. Granary Gallery (636 Old County Rd): oldest/largest MV gallery in a red barn, 75+ artists including Benton, Wyeth, Eisenstaedt. Year-round. MV Glassworks (683 State Rd): watch glassblowing live, famous glass pumpkins, year-round.
Chilmark · the general storePhoto by MV Vacation
The Chilmark General Store, up-island shopping in its entirety and all the better for it.
Salt Rock Chocolate Co.: successor to Chilmark Chocolates (closed 2019). Sisters Allison and Sarah Flanders, mentored at original shop. Handmade at Beetlebung Farm stand (410 Middle Rd) + Farmers Market. Beetlebung Farm: expanded farmstand Nov 2024, bread from freshly milled grain, year-round.
Larsen's Fish Market (Menemsha): since 1969, lobster rolls at sunset. Seasonal. Aquinnah Cliffs: Wampanoag-owned shops selling wampum jewelry and crafts made by tribal artisans. The cliffs themselves are sacred and protected; taking clay is illegal for visitors. Aquinnah Shop purchased back into Wampanoag ownership for $2M (2023–24).
Thrift and Bargain Hunting
Vineyard Haven · Chicken AlleyPhoto by MV Vacation
Inside the Chicken Alley thrift shop. Every visit is a different inventory.
Chicken Alley Thrift Shop (38 Lagoon Pond Rd, VH): operated by MV Community Services since 1962, recently renovated/expanded. Clothing to furniture, plus a rack of second-hand bikes out front. Year-round; hours on the door are Tue 10–7, Wed–Fri 10–5, Sat 10–4, closed Sun–Mon, with customer parking at Veterans Park. ACT TWO (66 Main St, VH): nonprofit funding arts, $38K+ in grants distributed. Trader Fred's (249D Edgartown–VH Rd): discount warehouse, designer jeans, beach gear, cigars. Thu–Sat only, 10 AM–4 PM. Chilmark Flea Market: Wed and Sat, 50+ years, mid-Jun–early Sep. Summer staff buy their bikes here; our seasonal worker guide explains.
Vineyard Haven · Chicken AlleyPhoto by MV Vacation
The Thrift Shop on Chicken Alley, established in 1962 to benefit MV Community Services, on a wet September morning.
Vineyard Haven · Chicken AlleyPhoto by MV Vacation
The fleet: six shopping carts in six colors, parked out front for whoever is buying furniture that day.
Practical Tips
MA sales tax 6.25%: clothing/footwear under $175 is TAX FREE
August sales tax holiday weekend: most items under $2,500 exempt
Budget 20–30% above mainland prices across most categories
Most popular souvenirs: Black Dog merch, Vineyard Vines, Murdick's fudge (island shops temporarily closed in 2026; ships online), CB Stark charms, MV Glassworks pumpkins, Wampanoag wampum jewelry, Vineyard-Opoly
Bring a reusable bag: single-use plastic checkout bags are banned in all six towns, since 2017. An island tote from a shop you love is the souvenir that keeps working at home
Parking: Easiest in VH (Veterans Memorial lot) and OB (municipal lots). Edgartown: use free shuttle from outlying lots. Or take the free VTA bus
Island tip of the dayInsiderNo. 84 of 86New tip at midnight, island time
A 502-foot breach opened at Norton Point on January 1, 2026, cutting the sand link between Katama and Chappaquiddick: the Chappy Ferry is once again the only way across, likely for years. OSV drivers should check current beach access with the town of Edgartown.
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Disclaimer: The information in this article is provided for general guidance only and was accurate at the time of writing. Beach conditions, hours, prices, lifeguard schedules, ferry fares, and business operations change frequently and without notice. Ocean swimming carries inherent risks including rip currents, undertow, and cold water shock. Always verify current conditions with official local sources before your visit. MV Vacation assumes no responsibility for any loss, injury, or inconvenience resulting from the use of this information. Swim only where lifeguards are on duty, supervise children at all times near water, and follow all posted safety signs.
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